Ogilvy Montreal names new CCO

Etienne Bastien takes over leadership of the agency’s creative department from Martin Gosselin.


Ogilvy Canada continues to build its new leadership team, hiring Étienne Bastien to serve as chief creative officer at Ogilvy Montreal.

Bastien joins from DDB’s Montreal office, where he had been creative director since 2014. Prior to DDB, Bastien had also been CD at Tam-TamTBWA and BCP, and as worked with clients including Volkswagen, Loblaws, Pepsi, Allstate Canada, Bell, Labatt and the Quebec Dairy Farmers.

Bastien takes over the creative lead at Ogilvy Montreal from Martin Gosselin, who has been creative director at the agency since 2007. While he is handing over the leadership, Gosselin will continue to advise the creative team and remains a partner with the agency.

“My goal is to leave our creative brand in the good hands of someone who can inspire both the clients and the creative teams,” Gosselin said in a press release. “Étienne’s arrival leaves me convinced that our future is promising. As for me, I will put my 30 years of experience to good use by helping the team.”

In a press release, David Aubert, president and CEO of Ogilvy Montreal, said Bastien’s hiring was “the next step” in a plan to establish the next generation of the agency’s leadership team. That plan began last year when Ogilvy Montreal merged with Aubert’s previous agency Terrain Marketing[1] to create Terrain Ogilvy (which has since reverted to using the Ogilvy Montreal name) and he took over leadership of the newly combined office.

The naming of a CCO in Montreal follows the hiring of Brian Murray as CCO at Ogilvy Toronto[2], both of which come during a broader global reorganization of the agency network[3].

Correction: Strategy had incorrectly identified David Aubert as Daniel Aubert. Also, Bastien is taking over the creative department from Martin Gosselin, not Aubert, as this article originally stated.

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.