Cresco Labs Hires Molson Coors Marketing Ace For New CCO Role

Exultant over his new position at Cresco Labs, Butler said he was “most energized by the opportunity to support the entrepreneurism of small companies in hyper-growth mode with the discipline and proven strategies of large CPG brands. After my first conversation with Charlie about his vision for Cresco Labs, I knew the opportunity to help navigate its strategic growth was the perfect fit.”

In addition to overseeing the Miller portfolio and developing a commercial strategy for the fabled Miller lite brand, Butler has scored numerous laurels for his body of work, ranging from the Cannes Lions International Festival of Creativity to the Effie Award. Butler has also worked at Pfizer, Johnson & Johnson and Walgreens.

Cresco’s brands include Remedi and Mindy’s, a line of edibles created by award-winning chef Mindy Segal. And, last June, Cresco unveiled a social equity and educational development initiative [3]designed to promote inclusion, equality and community engagement.

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

1 2 3

Share