Blue Apron Appoints Brad Dickerson as Chief Executive Officer

Blue Apron’s mission is to make incredible home cooking accessible to
everyone. Launched in 2012, Blue Apron is reimagining the way that food
is produced, distributed, and consumed, and as a result, building a
better food system that benefits consumers, food producers, and the
planet. The Company has developed an integrated ecosystem that enables
the Company to work in a direct, coordinated manner with farmers and
artisans to deliver high-quality products to customers nationwide at
compelling values.

Forward-Looking Statements

This press release includes statements concerning Blue Apron Holdings,
Inc. and its future expectations, plans and prospects that constitute
“forward-looking statements” within the meaning of the Private
Securities Litigation Reform Act of 1995. For this purpose, any
statements contained herein that are not statements of historical fact
may be deemed to be forward-looking statements. In some cases, you can
identify forward-looking statements by terms such as “may,” “should,”
“expects,” “plans,” “anticipates,” “could,” “intends,” “target,”
“projects,” “contemplates,” “believes,” “estimates,” “predicts,”
“potential,” or “continue,” or the negative of these terms or other
similar expressions. Blue Apron has based these forward-looking
statements largely on its current expectations and projections about
future events and trends that it believes may affect its business,
financial condition and results of operations. These forward-looking
statements speak only as of the date of this press release and are
subject to a number of risks, uncertainties and assumptions including,
without limitation, risks related to its announced management and
organizational changes, the continued service and availability of key
personnel, its ability to expand its product assortments by offering
additional products for additional consumer segments, the Company’s
anticipated growth strategies, anticipated trends and challenges in its
business, and its expectations regarding, and the stability of, its
supply chain, and the risks more fully described in the Company’s
Quarterly Report on Form 10-Q for the quarter ended September 30, 2017
filed with the U.S. Securities and Exchange Commission (the “SEC”) on
November 3, 2017 and other filings that Blue Apron may make with the SEC
in the future. Blue Apron assumes no obligation to update any
forward-looking statements contained in this press release as a result
of new information, future events or otherwise.

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